MU-JI-Oh(!)

There's a tempting little store on Via del Tritone called MUJI. I'm a little bit in love with it, but I also cannot make a solid argument to myself in favor of actually making a purchase there. The Japanese company's "philosophy of 'no brand quality goods'" is reflected in the minimalist packaging and store design. I'm a little perplexed, however, how they maintain a reputation for earth conscious production and packaging when most of their appealing little products (and I do mean that they are actually wee little things) are mostly plastic and kind of unnecessary.

I think I might hold out for one of the MUJI stores in the States, since the prices in euros seem to differ greatly from the prices in British pounds (both are printed on the tags), and I don't think it's simply a matter of currency conversion. So the next time I make it to the Big Apple to visit my girl Jenny, I think a little trip to MUJI SOHO might be in order.

*Google tells me that today, this is the euro-pound equivalence: 1 Euro = 0.866634158 British pounds.